Selected work
Client Work / Real-world participation platform
Through Reidify, I designed and built X12 end to end: a mobile-first participation and events platform where any member can host. Event discovery, ID-based registration, live table and seat management, and an operations console that settles host payouts transparently.
Client Work / Found by more buyers
I treated this as a product-focused problem rather than a visual redesign. The goal was to simplify the homepage structure, make the user journey easier to follow, and refine existing features so the site felt more intuitive and could scale more comfortably over time.
Client Work / Brand identity & website
Through Reidify, I built a complete brand identity, a compact navy-and-gold emblem that holds up from signage to embroidery, then a production-ready demo website: 18 static pages, a WhatsApp-first quote flow with no backend, a WCAG-AA accessibility pass, and structured data throughout.
Writing
AI Readability · May 2026
A website is no longer read only by humans. Search engines, AI assistants, and automated systems also need to understand its structure.
AI Readability · Jun 2026
When an AI answer engine reads your site, it does not see your design. It reads structure, headings, and the plain meaning of your words.
Design Strategy · Jun 2026
Every page you publish now has two readers: the person you are trying to move, and the machine trying to understand you. Both matter.
All projects · All writing